Friday, 25 Apr 2025 —
75 views —
by superadmin
The relocation of Indonesia’s capital from Jakarta to Nusantara (IKN) in East Kalimantan marks a strategic moment for many industries—especially the out-of-home (OOH) advertising sector. With large-scale development underway and both national and international attention focused on the region, IKN has become a new “goldmine” for advertisers seeking innovative and high-impact ways to reach audiences.
Why IKN is a Strategic Location for OOH Advertising
1. National & International Attention
The IKN project is drawing attention from media, investors, and the general public. Every development in the region attracts coverage—meaning exceptional ad exposure for brands.
2. Rapidly Growing Population
With the migration of civil servants and the development of housing, education, and healthcare, the IKN area is expected to see a significant population boom in the coming years.
3. New Roads and Transportation Infrastructure
Toll roads, airports, ports, and public transport systems are being built to support mobility. These developments are creating new visual corridors for OOH media such as billboards, digital LEDs, transit ads, and street furniture.
4. Low Initial Competition
As OOH advertising in IKN is still in its early stages, early movers will enjoy exclusive premium locations and high brand visibility.
Best OOH Formats for the IKN Area
- Digital Billboards in Government Core Zones: Targeting civil servants, international delegates, and business players.
- Transit Advertising on Shuttles and Public Transport: Supporting brand awareness during daily commutes.
- OOH Ads at Project and Construction Sites: Reaching workers, contractors, and property investors.
- Street Furniture Ads in Residential and Commercial Areas: Targeting local residents and families of government employees living around IKN.
Who Should Advertise in IKN?
1. Property & Banking Brands
To attract investors and homebuyers interested in residential and commercial developments around IKN.
2. Local Governments and State-Owned Enterprises
To promote strategic projects and public awareness campaigns.
3. FMCG & Lifestyle Brands
To build top-of-mind awareness for everyday consumer goods.
4. Tech Startups & Telecom Companies
As the digital market and connectivity will be the backbone of IKN’s development.
Challenges and Solutions
As a newly developing region, IKN naturally presents several challenges for OOH advertising. However, with the right strategy and smart collaboration, these challenges can become valuable entry points for brands willing to take the first leap.
| Challenge | Solution |
|---|---|
| Infrastructure not fully completed | Focus on strategic locations that are already active (e.g. airport) |
| Evolving licensing and regulations | Collaborate with local vendors and regional governments |
| Limited consumer traffic data | Use smart OOH & IoT approaches to collect real-time data |
By understanding these challenges and preparing adaptive solutions, advertisers can be more ready to seize the tremendous potential of OOH in IKN. In fact, this is where the competitive edge lies—daring to enter early while the market is still forming.
Early Strategies for Advertisers
1. Secure Premium Locations Now
Advertising early ensures your brand becomes part of IKN’s foundational story.
2. Use Hybrid Media
Combine physical billboards with QR codes to connect users to digital content.
3. Build Long-Term Campaigns
IKN is a long-term project—consistent campaigns build trust and brand loyalty over time.
Conclusion
IKN is not just a new capital—it’s a new communication landscape that offers tremendous opportunities for creative and forward-thinking advertisers. For brands aiming to stand out during the formative and growth stages of IKN, out-of-home advertising can be the key to building a strong and lasting presence within Indonesia’s future society.
