Indonesia’s Out-of-Home (OOH) advertising landscape is among the most dynamic in Southeast Asia. With its sprawling urban growth, traffic-heavy cities, and diverse audiences, outdoor media has remained a high-impact and cost-effective marketing channel for both local and international brands.

This guide provides a complete overview of OOH advertising in Indonesia in 2025. Whether you’re a global agency exploring Jakarta or a startup launching in Bali, this resource will help you understand the most effective formats, estimated costs, and best locations to deploy your outdoor campaign.

Why Outdoor Advertising Still Matters in Indonesia

Even in the digital era, outdoor media in Indonesia maintains its power to engage. Key reasons include:

1. High Urban Visibility

Most Indonesian cities experience constant vehicular and pedestrian traffic, making billboards and transit media hard to ignore.

2. Digital Fatigue

With consumers increasingly blocking or skipping online ads, OOH offers a physical, unskippable alternative.

3. Wide Demographic Reach

Outdoor ads reach both tech-savvy urbanites and offline communities, bridging media gaps in a geographically vast nation.

Popular OOH Formats in Indonesia

Here are the key formats used by brands in 2025:

1. Static Billboards

• Found along major roads, tollways, and business districts
• Sizes range from 4x8 meters to giant spectaculars over 10x30m
• Great for high-frequency exposure

2. Digital Billboards (DOOH)

• LED or LCD-based formats with animated visuals
• Often placed in city centers, airports, and high-end retail zones
• Content rotates between multiple advertisers

3. Transit Media (Bus & Car Wraps)

• Vinyl-wrapped vehicles circulating in dense areas
• Eye-catching mobile format ideal for mass awareness

4. Street Furniture Ads

• Placed on bus stops, phone booths, public benches
• Common in Jakarta, Surabaya, Bandung and Bali

5. Mall & Airport Media

• Indoor displays, hanging banners, LED pillars
• Premium inventory targeting affluent shoppers and travelers

Estimated OOH Advertising Costs (2025)

Note: Prices vary by city, duration, and location exclusivity

Best Cities and Locations for Outdoor Media

1. Jakarta

• The capital and advertising epicenter
• Focus zones: Sudirman, Thamrin, SCBD, Gatot Subroto, Toll Roads

2. Bali

• Targets high-spending international tourists
• Best zones: Airport Road, Sunset Road, Seminyak, Kuta, Canggu

3. Surabaya

• Indonesia’s second-largest city with growing commercial activity
• Ideal for business-oriented campaigns

4. Medan & Makassar

• Emerging secondary markets with rising ad demand
• Focus on road-side billboards and digital billboards

Tips for a Successful OOH Campaign in Indonesia

1. Adapt to Local Culture

Use visuals and language that resonate with Indonesian audiences

2. Ensure Regulatory Compliance

Licenses and permits are mandatory

3. Measure with Tech Tools

GPS tracking, impression counting, and photo proofing help validate your campaign’s ROI

4. Mix Formats

Combine static, digital, and mobile formats for greater coverage

Final Thoughts

Indonesia’s outdoor advertising is not only alive but evolving fast. In a fragmented media landscape, OOH offers scale, authenticity, and visibility. With careful planning and creative execution, brands can turn Indonesia’s streets, skies, and screens into powerful stages for growth.