Table of Contents

Tips on Designing Eye-Catching Visuals that Convey a Strong Message in OOH Ads

by superadmin

  • Saturday, 6 Jul 2024
  • 89 views

What type of Out-of-Home advertising ad is best for your product?

Select the answer that best matches your goal.

  • 1. What is the primary goal of your advertising campaign?

  • What is your target audience's daily routine like?

  • 3. What is your budget for this campaign?

  • 4. How long do you plan to run your billboard ad?

  • 5. What kind of message do you want to convey?

  • 6. What is your target audience's primary demographic?

  • 7. How important is creativity and uniqueness in your billboard design?

Loading results...

Introduction

Out-of-home (OOH) advertising has unique challenges in capturing attention and conveying a message quickly. Designing visuals that stand out and are powerful is essential to ensure your advertisement is effective. Here are some tips for creating compelling visual stories in OOH ads.

1. Simple and Focused on the Main Message

Overly busy visuals can confuse the audience. Ensure your ad design is simple and focused on the main message you want to convey. Use minimal but strong visual elements to attract attention without overwhelming viewers.

2. Use Contrast Colors

Contrasting colors can help your visuals stand out from their surroundings. Choose color combinations that are eye-catching and easy to read from a distance. Bright and bold colors are often more effective in capturing attention.

3. Use High-Quality Images

High-resolution and high-quality images will enhance the professionalism of your ad. Ensure the images you use are relevant to the message you want to convey and visually appealing.

4. Use Large and Clear Text

Text on OOH ads must be easy to read in a short amount of time. Use large font sizes and clear typefaces. Avoid using too much text; just convey important information concisely.

5. Consistent Visual Story

Ensure your visual elements are consistent with your brand identity. Use design styles, colors, and graphic elements that reflect your brand to build a strong and recognizable impression.

6. Importance of Visual Composition

Good composition can make visuals more attractive and effective. Use design principles such as the rule of thirds, balance, and negative space to create a harmonious and appealing composition.

7. Use Attention-Grabbing Visual Elements

Elements such as logos, icons, or striking symbols can help capture attention and reinforce the ad’s message. Ensure these elements are strategically placed to support the overall design.

8. Focus on One Main Message

Do not try to convey too much information in one ad. Focus on one main message you want to deliver. This will make the ad more memorable and understandable to the audience.

9. Consider Placement Location

Your ad design must consider its placement location. Will the ad be placed on a highway, at a train station, or in other public places? Ensure the visuals and messages of the ad fit the context and environment where it will be seen.

10. Test Your Design

Before launching the ad, test the design with a small group of the target audience. Ask for feedback to determine if the message and visuals are clear and engaging. Adjustments based on this feedback can improve the effectiveness of your ad.

Conclusion

Creating compelling visual stories in OOH ads requires planning and attention to detail. By following the tips above, you can design visuals that stand out, convey strong messages, and capture the audience’s attention. Effective design will help increase brand visibility and achieve your marketing goals.

If you have any questions or need more information, don't hesitate to contact us. We are here to help you!

Are you ready to advertise your product?

Advertise Now
Advertise Now

  • Share:
FAQ
Official Partner of  Transjakarta

Lestari Ads Agency - PT Lestari Dev Solusindo

Lestari Ads Agency is a leading out-of-home media company with the largest network in Indonesia. Lestari Ads Agency aims to create an inspiring journey by building the most effective, accessible and innovative data and advertising ecosystem, thus revolutionizing the way companies connect with their audiences. Lestari Ads has brightened up Indonesia's main streets and points of interest with LED Digital, traditional and iconic high-quality transit ads. We focus on providing impactful, innovative, effective and accessible advertising space.

The most trusted OOH advertising agency in Indonesia

Experience the top of visibility with Indonesia's leading out-of-home (OOH) advertising agency. We specialize in turning the urban landscape into a dynamic canvas for your brand, crafting compelling narratives that capture the imagination of millions. Our mastery over strategic placements and innovative formats ensures your message not only reaches, but resonates with a diverse and expansive audience. With a proven track record of delivering high-impact campaigns across Indonesia's bustling cities and beyond, we redefine what's possible in OOH advertising.

Find the best quality billboard advertising space with variety of size and dimension

out-of-home advertising, digital billboards, traditional billboards, transit advertising, street furniture advertising, outdoor signage, digital ooh, led billboards, static billboards, large format advertising, advertising displays, ooh media, advertising billboards, outdoor digital screens, urban advertising, roadside billboards, digital signage, retail advertising, poster advertising, mobile billboard advertising, digital transit ads, interactive ooh, airport advertising, mall advertising, cinema advertising, sports venue advertising, digital outdoor advertising, public transportation ads, taxi advertising, bus shelter ads, pedestrian advertising, advertising kiosks, outdoor media solutions, billboard marketing, ooh advertising strategies, ooh media planning, digital billboard solutions, smart billboard advertising, contextual ooh ads, geotargeted ooh ads, location-based ooh, smart outdoor ads, programmatic ooh, data-driven ooh, brand awareness billboards, large-scale ooh campaigns, outdoor advertising effectiveness, billboard design, high-traffic billboard locations, hyperlocal ooh, street-level ooh, public transit advertising, ooh campaign management, outdoor digital displays, media buyers ooh, roadside digital ads, metro station advertising, shopping center ads, ooh advertising trends, outdoor media buying, bus wrap advertising, illuminated billboards, building wrap advertising, branded outdoor advertising, billboard networks, freeway advertising, expressway billboards, train station advertising, out-of-home advertising campaigns, event-based ooh ads, ooh media buying strategies, proximity-based ooh, national ooh campaigns, city-wide ooh advertising, large-scale outdoor campaigns, integrated ooh solutions, ooh digital networks, smart city advertising, mobile billboard solutions, dynamic outdoor ads, highway billboard advertising, ooh media optimization, digital out-of-home screens, high-impact ooh ads, retail digital signage, interactive billboard advertising, regional ooh advertising, local outdoor advertising, consumer engagement ooh, brand visibility outdoor ads, targeted billboard advertising, digital advertising screens, urban billboard advertising, weather-triggered ooh ads, motion sensor billboards, flexible ooh solutions, sustainable outdoor advertising, renewable energy billboards, solar-powered billboards, ooh for small businesses, outdoor brand activations.

Frequently Ask Questions
About Us

Show more
Bus Transjakarta