Last update: Fri, 27 Jun 2025

Traffic and audience data help us determine how effective your Out-of-Home (OOH) campaign can be. By analyzing traffic volume, movement patterns, and demographic information, we can recommend the best media locations to match your target audience and campaign goals.

Why It Matters

Unlike traditional advertising, OOH media is placed in real-world locations with varying levels of exposure. Traffic and audience data allow us to estimate the number of people who will see your ad, at what times, and in what context. This data-driven approach ensures your message reaches the right people in the right places.

What Kind of Data We Use

Here are some of the key metrics we rely on:

• Daily traffic volume: Average number of vehicles or pedestrians passing a location per day
• Peak hour flow: High traffic periods during morning, afternoon, or evening
• Audience demographics: Age group, gender, income level, interests, and behavior
• Location category: Residential, business, commercial, or mixed-use areas
• Movement patterns: How people move through an area throughout the day or week

This information is sourced from verified traffic surveys, government data, and mobility analytics platforms to ensure accuracy and relevance.

How We Use This Data

Our planning team uses this data to:

• Recommend high-performing OOH locations
• Tailor media plans for specific audiences
• Predict potential impressions
• Optimize campaign timing and format

By understanding where your audience is and how they move, we can help you maximize campaign impact and reach.

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