Last update: Fri, 27 Jun 2025

Choosing the right OOH advertising format is essential to ensure your brand message is delivered effectively. In this Knowledge Base, we’ll guide you on how to match the format with your campaign goals.

1. Define Your Campaign Objective

Start by identifying your main objective. Are you aiming to build awareness, drive store traffic, or strengthen brand presence? Your goal will help determine which format suits best.

2. Understand the Location & Audience

The location of your ad plays a crucial role in its effectiveness. Large billboards work well on highways for maximum visibility, while mobile media like scooter billboards are more effective in dense urban areas.

3. Compare Available OOH Formats

Here are some common formats:

• Static Billboards: Ideal for long-term brand presence
• Digital LED Screens: Great for flexible, dynamic campaigns
• Mobile Billboards (Scooter/Truck): Reach specific areas with high mobility
• Street Furniture: Perfect for local messaging and targeting pedestrians

4. Consider Duration & Budget

High-visibility formats usually require a larger budget. For short-term campaigns, digital or mobile formats offer more flexibility and cost-efficiency.

Conclusion

By understanding your objective, location, and each format’s strengths, you can choose the most effective OOH media. Use this Knowledge Base as your starting guide before consulting further.

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