Last update: Tue, 29 Jul 2025

Out-of-Home (OOH) advertising continues to grow as an effective marketing strategy especially in an era where audiences are increasingly mobile and exposed to visual media in public spaces. To fully leverage OOH strategies, it’s important for brands and marketers to understand the different types of OOH media available.

This article is part of our Knowledge Base, designed to provide clear and practical references about OOH media categories, including their advantages and potential use cases.

1. Traditional Billboards (Static Billboards)

Billboards are the most well-known form of OOH advertising. Typically installed on major roads, busy intersections, or other strategic areas, their large size makes them effective for reaching drivers and the general public. Billboards are ideal for building broad brand awareness.

Advantages:

• Wide reach
• High visibility
• Suitable for long-term campaigns

2. LED Videotron

Videotron is the digital version of the billboard, using LED screens to display moving visual content. Its flexibility allows advertisers to showcase videos, animations, or dynamic graphics that grab attention.

Advantages:

• Can display multiple ads in a single unit
• More attractive and modern
• Perfect for events, product launches, and seasonal campaigns

3. Street Furniture

This media type includes smaller elements found in public spaces such as bus shelters, trash bins, park benches, or repurposed phone booths. Street furniture is effective for reaching pedestrians or people in high-foot-traffic urban areas.

Advantages:

• Close to the audience
• Blends into city environments
• Ideal for local or community-based campaigns

4. Transit Media (Transit Advertising)

Transit media includes ads placed on public transport, such as buses, trains, taxis, or even advertising scooters. It allows brand messages to travel and reach diverse audiences throughout the day.

Advantages:

• High mobility
• Reaches multiple locations
• Great for campaigns with a dynamic or mobile-first approach

5. Interactive OOH Media

Interactive media includes digital elements such as touchscreens or sensor-based technology that allows direct interaction with audiences. This can include QR codes, augmented reality (AR) campaigns, or smartphone connections via NFC or Bluetooth.

Advantages:

• Boosts audience engagement
• Delivers a memorable experience
• Best for campaigns that aim to be innovative and immersive

Conclusion

Understanding the types of OOH media is a crucial first step before planning your out-of-home campaign. With the right information, brands can choose the format that best fits their campaign goals, audience character, and budget.

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