Last update: Fri, 27 Jun 2025

Out-of-Home (OOH) advertising in Indonesia has been growing rapidly, driven by changes in trends and advancements in technology. In recent years, OOH trends in Indonesia have focused on integrating digital technology that enhances consumer interaction and experience with advertisements. Here are some of the latest trends in the OOH industry in Indonesia:

1. Digital OOH (DOOH)

One of the biggest trends developing in Indonesia is digital OOH. Digital billboards, LED screens, and interactive media are increasingly being used in major cities. With the ability to display dynamic content and be updated in real-time, digital OOH provides much greater flexibility than traditional media.

2. Location-Based Advertising

The use of location-based technology is becoming more common in OOH advertising. By utilizing location data from mobile devices, advertisers can target more specific audiences with relevant content based on their location. This allows brands to deliver more personalized and contextual messages to consumers.

3. Interactive Ads and User Experience

Interactive ads are gaining popularity in Indonesia. Advertisers are using technologies like QR codes, augmented reality (AR), and mobile devices to create more engaging and interactive experiences. Consumers can participate directly in ads, such as scanning a QR code to get more information or interacting with ad content through their smartphones.

4. Sustainability in OOH

There is a growing awareness of sustainability, and the OOH industry is no exception. Advertisers in Indonesia are now more mindful of the environmental impact of their advertising campaigns. The use of eco-friendly materials, energy consumption reduction, and more efficient use of advertising space are part of their strategies to reduce their carbon footprint.

5. Data-Driven and Measurable Marketing

Trends toward better and more data-driven measurement are becoming a major focus in the OOH industry. The use of technologies like data analytics and sensors to measure campaign effectiveness allows advertisers to gain deeper insights into their audience and the results of each campaign.

The OOH industry in Indonesia continues to grow rapidly. With technological advancements and increasing awareness of sustainability, these trends will continue to shape how advertisers interact with their audiences.

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