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Renting Billboards: Tips for Getting the Best Ad Prices
Thursday, 27 Jun 2024
Thursday, 1 Jun 2023 —
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by superadmin
Advertising or in formal Indonesian, advertising is all forms of promotional messages on objects such as goods, services, finished products, and ideas that are conveyed through the media at the expense of sponsors and shown to the majority of the public. Marketing management sees advertising as part of the overall promotion strategy. Other components of promotion include publicity, public relations, selling, and sales promotion.
Advertising history
Writing advertisements have been known since ancient Greece. At that time, advertisements contained slavery escaping from their masters or about holding Gladiator matches, at this time advertisements were only circulars. It was some time later that the method of advertising by hand and on larger paper appeared in England. The first advertisement to be printed in England was found in the Imperial Intelligencer in March 1648. Until the 1850s, in Europe advertisements had not been fully published in . Most are still in the form of pamphlets, leaflets and brochures. The first advertisement appeared in a magazine in 1864.
Advertising media
The advertising medium has evolved into a very complex form of communication, with thousands of different ways for businesses to get their message across to consumers. Today's advertisers have a wide variety of choices at their disposal.
Advertisements in Indonesia
Advertising was first introduced to the archipelago by the Governor General of the Dutch East Indies from 1619 - 1629 Jan Pieterszoon Coen. J.P. Coen is also the publisher of the Bataviasche Nouvelle, the first in Indonesia which was published in 1744, a century after J.P. Coen dies.
