Out-of-Home (OOH) advertising in Indonesia continues to grow alongside rising urban mobility, increasing city populations, and the adoption of digital technology. Outdoor ads like billboards, digital LED screens, and transit media have become key choices for brands to reach Indonesian audiences effectively and at scale.

What is OOH Advertising in Indonesia?

OOH (Out-of-Home) advertising refers to all forms of ads displayed in public spaces, including:

• Conventional billboards on major roads
• Digital LED billboards
• Transit ads on buses, trains, and transit stops
• Indoor ads in malls, airports, and office elevators

OOH is highly effective in Indonesia due to:

• High urban populations (Jakarta, Surabaya, Bandung)
• Heavy traffic = longer ad exposure time
• Mobile-first consumers who still engage with physical surroundings

Most Popular OOH Media Types in Indonesia

1. Conventional Billboards

• Large, static displays
• Found on major roads and tollways
• Ideal for brand awareness campaigns

2. Digital LED Billboards

• Interactive, content rotates every few seconds
• Premium locations: SCBD, Sudirman, Thamrin, airports
• 2025 Trend: Programmatic DOOH purchase ad slots through digital platforms

3. Transit Advertising

• Ads on TransJakarta buses, MRT, LRT, and commuter trains
• Targets working professionals and students

4. Mall & Indoor Screens

• Available in premium shopping malls like Grand Indonesia, Tunjungan Plaza, etc.
• Audience: families and upper-middle-class consumers

Billboard and OOH Advertising Rates in Indonesia (2025)

OOH ad costs in Indonesia vary depending on:

• Location
• Duration
• Media size
• Type (static vs digital)

Here are general price estimates:

Note: The prices above are for reference or estimation only; actual prices may vary.

Best Locations for OOH Advertising in Indonesia

1. Jakarta

• SCBD, Sudirman, Thamrin: Premium business districts, great for global brands
• Toll Roads: High daily impressions, perfect for automotive and FMCG brands
• MRT Stations & Bus Stops: Targeting the urban workforce

2. Bali

• Sunset Road, Ngurah Rai Airport: Ideal for tourism, luxury, and F&B brands
• Audience includes both local and international tourists

3. Bandung

• Dago, Cihampelas, Pasteur: High student and domestic tourism population
• Popular among tech, fashion, and youth-focused brands

Surabaya

• HR Muhammad street, Bukit Darmo Area, Basuki Rahmat: Business and lifestyle hubs

OOH Advertising Trends in Indonesia for 2025

1. Programmatic DOOH

• Advertisers can buy digital billboard slots online and in real-time
• More flexible and data-driven

2. Interactive OOH

• QR code integration, Augmented Reality (AR), NFC-enabled experiences

3. Location-Based Targeting

• Use of GPS and foot traffic data to choose strategic ad locations

4. Sustainability

• Energy-efficient LEDs and eco-friendly printing materials

Why Global Brands Should Launch OOH Campaigns in Indonesia

• Massive demographics: 270+ million people, majority in working-age group
• Fast-growing consumer market in F&B, tech, and e-commerce
• OOH is still underutilized by many foreign brands = first-mover advantage
• Lower costs than global metro cities like Tokyo or New York

Conclusion

OOH advertising in Indonesia offers a huge opportunity for global brands to build awareness and establish strong connections with local consumers. By understanding the types of media, rate benchmarks, and premium locations, you can design a campaign that’s both effective and measurable.