In today’s modern marketing landscape, direct interaction with consumers is one of the most effective strategies to build emotional connections and boost brand awareness. To meet this demand, we proudly present the Fun & Fit Community Roadshow an innovative initiative that blends healthy lifestyle activities, entertainment, and brand activation into one vibrant and energetic experience.

A Unique Concept that Captivates Communities

Fun & Fit Community Roadshow is more than just another fitness event. It’s a celebration of active living, packaged in a roadshow format that reaches out to various running and wellness communities across Indonesia. Through health checks, group workout sessions, and interactive games, the event creates an inclusive atmosphere that encourages participation from all walks of life.

With a strong focus on fun engagement, participants don’t just come to exercise they walk away with an unforgettable experience alongside your brand.

Integrated Branding Touchpoints

To ensure your brand presence is strong yet natural, we incorporate various branded elements throughout the event, such as:

1. Promotional Banner

Strategically placed banners at key event spots to boost visibility.

2. Trainer Adlibs

Trainers incorporate your brand messaging into their workout instructions and motivational talks.

3. Branded Shirts for Trainers & Crew

Professional, branded apparel that also serves as moving advertisements throughout the event.

4. Product Sampling

A fun and informative way for participants to experience your product firsthand.

5. Promo Slot During Cooldown

A dedicated moment during cooldown sessions to deliver promotional messages without disrupting the event’s flow.

6. Booth & Direct Selling

An interactive booth allows for deeper engagement and on-site product sales.

Partnering with the Right Communities

We collaborate with well-established, loyal fitness and running communities, including:

• CEO Runners – A professional network promoting healthy lifestyles and strong business connections.
• PIK Runners – A vibrant running community based in Jakarta’s upscale Pantai Indah Kapuk area.
• MetaRun – An urban running group focused on both mental and physical wellness.
• Skolari – A running school community targeting beginner to intermediate runners.
• Zone8 – A region-based fitness group with a passion for group workouts and community-driven wellness.

Thanks to these active and relevant partners, the roadshow becomes a powerful channel for brands to engage with a dynamic, health-conscious audience.

Why Your Brand Should Be Part of This

1. Direct Emotional Connection – Your brand will be part of fun, meaningful moments that participants truly enjoy.
2. Natural Engagement – Interactions feel organic, not forced, and far more memorable than passive advertising.
3. Targeted Audience – Participants are part of pre-selected communities with active lifestyles and high purchasing power.
4. Hands-On Brand Experience – Through sampling, games, and booths, people get to directly feel and understand your product.
5. Social Media Content – Enthusiastic participants often share their experience online, boosting your brand’s reach organically.

Conclusion

Fun & Fit Community Roadshow is the solution for brands seeking deeper engagement with modern consumers. By merging fitness, entertainment, and live brand interaction, this roadshow offers a fun and effective platform for impactful marketing.

Click here for event details.