If you’re ready to advertise your business, consider advertising on a billboard. Advertisements bring more awareness to your company, and billboards can tell your brand story and what you offer to customers at a quick glance. While the cost of billboards can vary, if you determine that they’re the right choice for your business, you can work on the location, target audience and other factors to get close to your marketing budget. Learn more about billboards, including the types and costs, in this overview.

The cost of a billboard

Just like other advertising means and methods, the cost of a billboard advertisement varies. Most agencies that sell billboard space charge in cost per one thousand impressions, also called cost per mille (CPM), that depends on the demographics, impressions and circulation. These factors make up a billboard’s out-of-home (OOH) rating:

• Demographics: Demographics are formed by looking at the people who usually pass by the billboard. It takes into account the age, gender and even income level of these individuals, so that if you’re advertising via a billboard in a place that has more impressions from higher-income individuals and families, you’ll probably pay more.
• Impressions: Impressions are the projected number of people expected to see the ad based on the billboard’s size and location or even the speed limit in that area.
• Circulation: You can determine circulation based on information from traffic authorities. They can provide the total volume of traffic in your billboard’s location.

The total cost of a billboard, taking these factors into consideration, will vary between classic and digital billboards.The classic billboards can costas low as IDR 15.000.000,00 per month, especially when they are in rural areas, and as much as IDR. 40.000.000,00 per month or more if they’re located in midsize or large cities. Digital billboards are more expensive, coming in between IDR 150.000.000,00 and IDR 200.000.000,00 or more per month.

Other key costs to keep in mind are the costs to design and produce the billboard ad. The cost of designing an ad varies by design firm and can be as much as IDR 10.000.000,00, although this can be dramatically decreased if you have an in-house designer. To produce a classic vinyl billboard may cost you IDR 3.000.000,00 to IDR 5.000.000,00 for professionals to complete, or IDR 10.000 per square foot.

If you’re considering mobile billboards, you may pay between IDR 5.000.000,00 and IDR 40.000.000,00 depending on the size of the advertisement and if it’s static (unmoving) or digital.

Do you agree with that price? if you still confuse you can talk with us how to get the best price your next campaign. Reach us at: +62852-1142-3693.