Thursday, 17 Apr 2025 —
549 views —
by superadmin
In the world of out-of-home (OOH) advertising, billboard size plays a key role in determining how effective your campaign will be. In Indonesia, there are many different billboard sizes available — from small street banners to massive megaboards along toll roads and in city centers. But the real question is: which size is the most suitable for your business?
This article will explore the most common billboard sizes used in Indonesia and how to choose the right one for your needs.
1. Large Billboards (Megaboards / Large Videotrons)
Common Size: Ranging from 8x16 meters to 20x40 meters
Advantages:
- Extremely eye-catching and visible from afar
- Great for large brands with national coverage
- Ideal for strategic locations like toll roads, city centers, and high-traffic areas
Best For:
- National companies
- FMCG (Fast Moving Consumer Goods) brands
- Telecommunications providers
- Automotive and large-scale property industries
Example: Car advertisements on the Jagorawi toll road or a well-known beverage product in downtown Jakarta.
2. Medium-Sized Billboards
Common Size: Around 5x10 meters or 6x12 meters
Advantages:
- More cost-efficient than megaboards
- Still noticeable in busy areas
- Great for seasonal or local campaigns
Best For:
- Local or regional retailers
- Franchise restaurants
- Event promotions (concerts, exhibitions, mall promos)
Example: A supermarket grand opening promo in Bekasi or a music concert billboard in Bandung.
3. Small Billboards & Street Signs (Banners, Posters, Street Furniture)
Common Size: Under 4x6 meters, including pole signs, directional signs, and banners
Advantages:
- Very affordable
- Perfect for hyper-local campaigns
- Effective in pedestrian zones, narrow streets, and residential areas
Best For:
- MSMEs (Micro, Small, and Medium Enterprises)
- Service-based businesses (laundry, salons, food stalls)
- Offline stores targeting neighborhood customers
Example: A motorcycle wash ad near residential areas or a banner promoting a new menu at a local eatery.
Tips for Choosing the Right Billboard Size
- Know your target audience: Are they toll road drivers, pedestrians, or local residents?
- Match with the location: Larger billboards work best on highways, smaller ones in dense neighborhoods.
- Define your campaign goal: Mass awareness or local promotion?
- Consider your budget: Don’t overspend on a megaboard if it’s not necessary.
Conclusion
The right billboard size depends greatly on your business type, target location, and campaign objective. Bigger isn’t always better — what matters most is smart placement, clear messaging, and strong visual design.
