Thursday, 27 Jun 2024
Out-of-home (OOH) advertising is among the oldest and most established advertising platforms including in Indonesia. OOH advertising is a form of advertising that involves displaying promotional messaging in public places, targeting a wide audience outside their homes. It includes billboards, bus shelters, digital signage, transit advertising, and street furniture displays. These advertising formats often feature memorable slogans, eye-catching visuals, and concise messages to provide important information to the target audience and leave a lasting impression.
1. Affordable brand awareness
OOH is one of the most cost-effective marketing strategies to enable you to reach a wider audience and build brand awareness. When evaluating the Cost Per Impression (CPM) of OOH advertising compared to online brand awareness campaigns and radio ads, it is evident that OOH is the most cost-effective option. Although some types of OOH, such as billboards, can be costly, they offer a huge potential value to organizations if leveraged correctly.
2. OOH is easy to execute
OOH campaigns are relatively straightforward to implement. Once you have identified your desired location and advertising formats, you can collaborate with OOH media owners to secure advertising spaces. Additionally, OOH does not require active user engagement making it easier to convey your message to a wider audience effortlessly, even those who may not be actively engaging with the advertising content.
3. OOH is data-driven
OOH has evolved from a traditional medium to a more dynamic and targeted advertising platform. Technology and data analytics advancements allow you to leverage various data sources to optimize your OOH campaigns and make data-driven decisions. This data can provide valuable insights into traffic flow in various locations, audience demographics, and behavior patterns, which can help you strategically plan and deploy your OOH campaigns in high-traffic areas.