Lestari Ads Agency and Bike To Work Launch Bike Billboard at Sudirman Car Free Day to Encourage Safer and More Sustainable Streets

As part of a shared commitment to creating safer, more inclusive, and people-friendly streets, Lestari Ads Agency, in collaboration with the Bike To Work community, officially launched the Bike Billboard campaign during Car Free Day at Sudirman, Jakarta.

Carrying the theme "A Gift for Jakarta: Safe Streets for Everyone," the campaign introduces mobile billboards mounted on bicycles as a unique public communication medium. More than just an advertising platform, the Bike Billboard serves as a public awareness initiative that encourages mutual respect among road users while promoting safer and more sustainable urban mobility.

As a rapidly growing metropolitan city, Jakarta continues to face challenges in providing safe public spaces for all road users, including cyclists and pedestrians. Through the Bike Billboard campaign, road safety messages are brought directly into the heart of the community in a way that is approachable, engaging, and closely connected to the spirit of Car Free Day.

The campaign also represents a meaningful collaboration between the creative industry and the cycling community, demonstrating how outdoor advertising can be used innovatively to support issues of public interest. By involving cyclists participating in Car Free Day, the campaign delivers its message to thousands of residents and visitors who attend the event every week.

"Through Bike Billboard, we want to demonstrate that outdoor media is not only a platform for advertising but also a powerful tool for public education that can create positive social impact. We hope this campaign reminds everyone that our streets are shared spaces that should be safe for all," said Farlin Setiawan, President Director of Lestari Ads Agency.

Ari, representing Bike To Work, added, "Bicycles are more than just a means of transportation—they are part of the solution for sustainable urban mobility. We encourage all road users to respect one another so that Jakarta can become a safer and more comfortable city for everyone."

In addition to promoting road safety, the campaign encourages active transportation, supports efforts to reduce carbon emissions, and advocates for healthier and more sustainable urban living.

Through this collaboration, Lestari Ads Agency and Bike To Work hope to inspire broader participation from government institutions, communities, the private sector, and the public in fostering a safer and more respectful road culture throughout Jakarta.