Planning an Out-of-Home (OOH) campaign requires a solid strategy to ensure your brand message is delivered effectively. This article offers a basic guide you can use as a starting reference.
1. Define Your Campaign Goal
The first step is to clearly define your main campaign objective. Are you aiming to build brand awareness, launch a new product, or drive store visits? This goal will guide all your next decisions.
2. Know Your Target Audience
Understand who your target audience is—consider their age, geographic location, and mobility habits. This helps you select the right ad format and placement.
3. Choose the Right OOH Format
Each format has its own strengths:
Static Billboard: Great for long-term campaigns.
Digital LED: Flexible and ideal for dynamic content.
Mobile Media (Scooter/Truck Billboards): Effective for reaching high-traffic areas directly.
Street Furniture: Perfect for a localized and personal approach.
4. Select Strategic Locations
Location is key in OOH campaigns. Choose spots with high traffic or areas frequently visited by your target audience.
5. Set the Timing and Budget
Match your campaign duration with your available budget. A short campaign in the right location can be more impactful than a long campaign in a less strategic spot.
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Lestari Ads Agency - PT Lestari Dev Solusindo
Lestari Ads is a leading out-of-home media company with the largest network in Indonesia. We believe the world is a canvas. Every advertisement is an opportunity to inspire, engage, and transform public spaces. We continuously push boundaries in Out-Of-Home (OOH) advertising, changing the way brands interact with audiences beyond the digital screen, bringing stories to life where people live, move, and connect.
The most trusted OOH advertising agency in Indonesia
Experience the top of visibility with Indonesia's leading out-of-home (OOH) advertising agency. We specialize in turning the urban landscape into a dynamic canvas for your brand, crafting compelling narratives that capture the imagination of millions. Our mastery over strategic placements and innovative formats ensures your message not only reaches, but resonates with a diverse and expansive audience. With a proven track record of delivering high-impact campaigns across Indonesia's bustling cities and beyond, we redefine what's possible in OOH advertising.
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