Last update: Sun, 17 Aug 2025

Each OOH advertising format has different technical specifications to ensure the highest visual quality and proper installation. This guide outlines the key requirements for static and digital formats so your artwork can be processed without delay.

1. Static Formats (e.g. Billboard, Wall Sign, Banner):

A. Resolution and Size:

• Use high-resolution files with a minimum of 100 dpi at actual size
• Final artwork must match the exact dimensions provided for the selected site
• Include 5 to 10 cm of bleed on all sides for safe trimming and mounting

B. File Format:

• Preferred file types: PDF, TIFF, or JPEG (High Quality)
• Convert all fonts to outlines or embed them before submitting
• Avoid layered or editable files like PSD or AI unless requested

Color Mode:

• Use CMYK color mode for accurate print results
• Ensure contrast is high to improve visibility outdoors

2. Digital Formats (e.g. LED Billboard, Digital Screen):

A. Resolution and Size:

• Provide files in exact pixel dimensions required (e.g. 1920x1080 px or 1080x1920 px)
• Avoid upscaling small images, as this may reduce display quality

B. File Format:

• Supported formats: MP4 (H.264), JPG, or PNG
• For animations, limit video duration to the specified playback time (usually 5 to 15 seconds)
• Keep file sizes optimized for smooth delivery and playback

C. Frame and Layout Considerations:

• Leave margins around the edge to avoid content being cropped by screen bezels
• Do not place logos or key messages too close to the borders

Why It Matters:

Following the correct specifications helps prevent delays, rejections, or printing errors. It also ensures your ad appears as intended, with the best clarity and impact across all media types.

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