Designing effective OOH ads means ensuring your message stays visible and legible at all times. This guide explains what the “safe zone” is and why it’s essential, along with best practices to improve visibility.
What is a Safe Zone?
The safe zone refers to the inner area of your ad layout where all critical elements (like logos, text, and key visuals) must be placed. Anything outside this zone risks being cropped, blocked, or less visible due to frames or installation constraints.
Key Guidelines:
Keep all important elements at least 5–10% inside from each edge of the design area.
Avoid placing logos or text too close to borders. These might get trimmed or obscured.
Leave space around QR codes to ensure they are scannable and not blocked by glare or fixtures.
Design with real-world distance in mind. Use large fonts and high contrast colors for better readability.
Test legibility at scale. Always preview your creative in a reduced size to simulate how it will look from a distance.
Why It Matters:
Proper use of safe zones prevents key messages from being lost and ensures maximum impact. Following visibility guidelines helps your campaign reach and engage audiences more effectively.
Was this article helpful?
3
0
Thank you for your feedback!
We appreciate your input and will work to improve.
Visit our advertising page and search for billboards by city or district. You can further refine your search results by using the filter button next to the search form.
Lestari Ads Agency - PT Lestari Dev Solusindo
Lestari Ads is a leading out-of-home media company with the largest network in Indonesia. We believe the world is a canvas. Every advertisement is an opportunity to inspire, engage, and transform public spaces. We continuously push boundaries in Out-Of-Home (OOH) advertising, changing the way brands interact with audiences beyond the digital screen, bringing stories to life where people live, move, and connect.
The most trusted OOH advertising agency in Indonesia
Experience the top of visibility with Indonesia's leading out-of-home (OOH) advertising agency. We specialize in turning the urban landscape into a dynamic canvas for your brand, crafting compelling narratives that capture the imagination of millions. Our mastery over strategic placements and innovative formats ensures your message not only reaches, but resonates with a diverse and expansive audience. With a proven track record of delivering high-impact campaigns across Indonesia's bustling cities and beyond, we redefine what's possible in OOH advertising.
Find the best quality billboard advertising space with variety of size and dimension
out-of-home advertising, digital billboards, traditional billboards, transit advertising, street furniture advertising, outdoor signage, digital ooh, led billboards, static billboards, large format advertising, advertising displays, ooh media, advertising billboards, outdoor digital screens, urban advertising, roadside billboards, digital signage, retail advertising, poster advertising, mobile billboard advertising, digital transit ads, interactive ooh, airport advertising, mall advertising, cinema advertising, sports venue advertising, digital outdoor advertising, public transportation ads, taxi advertising, bus shelter ads, pedestrian advertising, advertising kiosks, outdoor media solutions, billboard marketing, ooh advertising strategies, ooh media planning, digital billboard solutions, smart billboard advertising, contextual ooh ads, geotargeted ooh ads, location-based ooh, smart outdoor ads, programmatic ooh, data-driven ooh, brand awareness billboards, large-scale ooh campaigns, outdoor advertising effectiveness, billboard design, high-traffic billboard locations, hyperlocal ooh, street-level ooh, public transit advertising, ooh campaign management, outdoor digital displays, media buyers ooh, roadside digital ads, metro station advertising, shopping center ads, ooh advertising trends, outdoor media buying, bus wrap advertising, illuminated billboards, building wrap advertising, branded outdoor advertising, billboard networks, freeway advertising, expressway billboards, train station advertising, out-of-home advertising campaigns, event-based ooh ads, ooh media buying strategies, proximity-based ooh, national ooh campaigns, city-wide ooh advertising, large-scale outdoor campaigns, integrated ooh solutions, ooh digital networks, smart city advertising, mobile billboard solutions, dynamic outdoor ads, highway billboard advertising, ooh media optimization, digital out-of-home screens, high-impact ooh ads, retail digital signage, interactive billboard advertising, regional ooh advertising, local outdoor advertising, consumer engagement ooh, brand visibility outdoor ads, targeted billboard advertising, digital advertising screens, urban billboard advertising, weather-triggered ooh ads, motion sensor billboards, flexible ooh solutions, sustainable outdoor advertising, renewable energy billboards, solar-powered billboards, ooh for small businesses, outdoor brand activations.
Thank you for your feedback!
We appreciate your input and will work to improve.
