To ensure optimal print quality for Out-of-Home (OOH) campaigns, it’s essential for clients and designers to follow the recommended file format and resolution standards. Mistakes in formatting can result in blurry or subpar printed visuals that don't meet expectations.
1. Commonly Used File Formats
The most recommended formats include:
PDF (High Quality Print) – reliable and preserves all design elements.
TIFF (CMYK) – high-quality with no compression.
AI / EPS (vector) – ideal for logos and graphic elements.
Make sure all fonts are outlined and images are embedded within the file.
2. Color Mode: CMYK
For print-based media, files should be set in CMYK color mode, not RGB. This ensures that the printed colors closely match the intended design.
3. Minimum Resolution
For large billboards: at least 72 dpi at 1:10 scale.
For smaller OOH media (posters, citylights): 150–300 dpi, depending on the final size.
Avoid using web images, which often have insufficient resolution for print.
4. Margin & Safe Area
Leave a safe margin (around 5–10 cm from the edge) to prevent important elements from being cut off during installation.
Conclusion
Following proper file and resolution guidelines is key to delivering strong visual impact in OOH advertising. High-quality assets not only enhance the effectiveness of the campaign but also reflect the professionalism of your brand.
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Lestari Ads Agency - PT Lestari Dev Solusindo
Lestari Ads is a leading out-of-home media company with the largest network in Indonesia. We believe the world is a canvas. Every advertisement is an opportunity to inspire, engage, and transform public spaces. We continuously push boundaries in Out-Of-Home (OOH) advertising, changing the way brands interact with audiences beyond the digital screen, bringing stories to life where people live, move, and connect.
The most trusted OOH advertising agency in Indonesia
Experience the top of visibility with Indonesia's leading out-of-home (OOH) advertising agency. We specialize in turning the urban landscape into a dynamic canvas for your brand, crafting compelling narratives that capture the imagination of millions. Our mastery over strategic placements and innovative formats ensures your message not only reaches, but resonates with a diverse and expansive audience. With a proven track record of delivering high-impact campaigns across Indonesia's bustling cities and beyond, we redefine what's possible in OOH advertising.
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