Consistent brand presentation is essential in Out-of-Home (OOH) advertising. Using brand elements correctly helps strengthen brand identity and ensures your message is recognized instantly across different formats and locations.
Why Brand Consistency Matters
Your audience connects faster with your brand when your logo colors fonts and style are applied consistently. This builds trust and reinforces brand recognition across all media types.
Key Guidelines
1. Logo Placement and Size
Place your logo in a visible area such as the top or bottom corner. Make sure it is large enough to be seen clearly from a distance without overpowering the main message.
2. Use of Brand Colors
Stick to your official color palette. Avoid using background colors that clash with your brand identity or reduce readability.
3. Font Selection
Use the official brand fonts for headlines and body text. Make sure the font size is legible and the text is easy to read from afar.
4. Taglines and Slogans
Include approved taglines to maintain tone and consistency. Avoid modifying slogans unless approved by your brand team.
5. Image Style and Quality
Use images that reflect your brand personality. Maintain high resolution for clarity on large formats.
Closing
Proper use of brand elements helps deliver a unified and professional campaign. Our creative support team ensures your OOH materials align with your brand guidelines while maximizing visibility and impact.
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Lestari Ads Agency - PT Lestari Dev Solusindo
Lestari Ads is a leading out-of-home media company with the largest network in Indonesia. We believe the world is a canvas. Every advertisement is an opportunity to inspire, engage, and transform public spaces. We continuously push boundaries in Out-Of-Home (OOH) advertising, changing the way brands interact with audiences beyond the digital screen, bringing stories to life where people live, move, and connect.
The most trusted OOH advertising agency in Indonesia
Experience the top of visibility with Indonesia's leading out-of-home (OOH) advertising agency. We specialize in turning the urban landscape into a dynamic canvas for your brand, crafting compelling narratives that capture the imagination of millions. Our mastery over strategic placements and innovative formats ensures your message not only reaches, but resonates with a diverse and expansive audience. With a proven track record of delivering high-impact campaigns across Indonesia's bustling cities and beyond, we redefine what's possible in OOH advertising.
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