Effective Out-of-Home (OOH) advertising depends on how quickly the audience can understand the message. A strong text and visual hierarchy ensures the content is readable from a distance and captures attention in seconds.
Why It Matters
OOH media is often viewed briefly. Drivers pedestrians and commuters only have a few seconds to absorb the message. Without clear visual structure your message may be lost.
Key Guidelines
1. Prioritize the Main Message
Use the largest font size for the core message or call to action. This should be the first thing people see.
2. Keep Text Short and Simple
Limit your headline to six words or fewer. Avoid long sentences and focus on one clear idea.
3. Use Contrasting Colors
Make sure there is a high contrast between text and background. This increases visibility in different lighting conditions.
4. Visual Balance
Position text and images so they guide the viewer’s eye naturally. Place key elements in the center or top area where people look first.
5. Avoid Clutter
Too many visual elements can confuse viewers. Leave enough space between elements to improve readability.
Closing
A well-planned text and visual hierarchy can significantly increase the effectiveness of your OOH campaign. Our creative team is ready to help you design visuals that perform and comply with media standards.
Was this article helpful?
4
0
Thank you for your feedback!
We appreciate your input and will work to improve.
Visit our advertising page and search for billboards by city or district. You can further refine your search results by using the filter button next to the search form.
Lestari Ads Agency - PT Lestari Dev Solusindo
Lestari Ads is a leading out-of-home media company with the largest network in Indonesia. We believe the world is a canvas. Every advertisement is an opportunity to inspire, engage, and transform public spaces. We continuously push boundaries in Out-Of-Home (OOH) advertising, changing the way brands interact with audiences beyond the digital screen, bringing stories to life where people live, move, and connect.
The most trusted OOH advertising agency in Indonesia
Experience the top of visibility with Indonesia's leading out-of-home (OOH) advertising agency. We specialize in turning the urban landscape into a dynamic canvas for your brand, crafting compelling narratives that capture the imagination of millions. Our mastery over strategic placements and innovative formats ensures your message not only reaches, but resonates with a diverse and expansive audience. With a proven track record of delivering high-impact campaigns across Indonesia's bustling cities and beyond, we redefine what's possible in OOH advertising.
Find the best quality billboard advertising space with variety of size and dimension
out-of-home advertising, digital billboards, traditional billboards, transit advertising, street furniture advertising, outdoor signage, digital ooh, led billboards, static billboards, large format advertising, advertising displays, ooh media, advertising billboards, outdoor digital screens, urban advertising, roadside billboards, digital signage, retail advertising, poster advertising, mobile billboard advertising, digital transit ads, interactive ooh, airport advertising, mall advertising, cinema advertising, sports venue advertising, digital outdoor advertising, public transportation ads, taxi advertising, bus shelter ads, pedestrian advertising, advertising kiosks, outdoor media solutions, billboard marketing, ooh advertising strategies, ooh media planning, digital billboard solutions, smart billboard advertising, contextual ooh ads, geotargeted ooh ads, location-based ooh, smart outdoor ads, programmatic ooh, data-driven ooh, brand awareness billboards, large-scale ooh campaigns, outdoor advertising effectiveness, billboard design, high-traffic billboard locations, hyperlocal ooh, street-level ooh, public transit advertising, ooh campaign management, outdoor digital displays, media buyers ooh, roadside digital ads, metro station advertising, shopping center ads, ooh advertising trends, outdoor media buying, bus wrap advertising, illuminated billboards, building wrap advertising, branded outdoor advertising, billboard networks, freeway advertising, expressway billboards, train station advertising, out-of-home advertising campaigns, event-based ooh ads, ooh media buying strategies, proximity-based ooh, national ooh campaigns, city-wide ooh advertising, large-scale outdoor campaigns, integrated ooh solutions, ooh digital networks, smart city advertising, mobile billboard solutions, dynamic outdoor ads, highway billboard advertising, ooh media optimization, digital out-of-home screens, high-impact ooh ads, retail digital signage, interactive billboard advertising, regional ooh advertising, local outdoor advertising, consumer engagement ooh, brand visibility outdoor ads, targeted billboard advertising, digital advertising screens, urban billboard advertising, weather-triggered ooh ads, motion sensor billboards, flexible ooh solutions, sustainable outdoor advertising, renewable energy billboards, solar-powered billboards, ooh for small businesses, outdoor brand activations.
Thank you for your feedback!
We appreciate your input and will work to improve.
