Last update: Sat, 21 Jun 2025

Introduction

Digital Out-of-Home (DOOH) offers dynamic display opportunities using animation and motion to grab attention. To ensure clarity visibility and effectiveness, motion content must follow specific guidelines.

Why It Matters

Proper use of animation enhances viewer engagement while maintaining safety and clarity in public spaces. Clear standards help keep your content visually impactful and compliant with media policies.

Key Guidelines

1. Keep It Simple

Use smooth and slow motion to ensure readability. Avoid rapid transitions or complex animations that may distract or confuse viewers.

2. Limit Flashing and Strobing

Avoid fast blinking lights or excessive flashing that could be unsafe or irritating to the public.

3. Focus on Key Message

Ensure the main message or call-to-action appears clearly within the first few seconds and stays visible long enough to be understood.

4. Use Legible Text

Text should be large bold and high-contrast to remain readable during movement or transitions.

5. Align With Screen Specs

Match animation size timing and format to the specific screen and media location to avoid cut-offs or technical issues.

Closing

Following animation and motion guidelines helps maximize visual impact without sacrificing clarity or compliance. Our team can support you in optimizing your DOOH creative for best performance.

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