Saturday, 10 Jun 2023 —
379 views —
by superadmin
The benefits derived from advertising are manifold. It is one of the most important components of the marketing process. This is beneficial to manufacturers, traders, consumers and society as a whole. Advertising offers the following advantages.
1. Introduces a New Product in the Market
Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.
2. Expansion of the Market
It enables the manufacturer to expand his market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer’s products even by conveying the customers living at the far flung and remote areas.
3. Increased Sales
Advertisement facilitates mass production to goods and increases the volume of sales. In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.
4. Fights Competition
Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.
5. More Employment Opportunities
Advertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.
6. Educates The Consumers
Advertising is educational and dynamic in nature. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products.
7. Elimination of Middlemen
It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.
