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PT Lestari Dev Solusindo

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Pros using LED Billboard and the type of it use

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Thursday, 1 Jun 2023 — 162 views — by superadmin

Digital signage is a form of electronic display that displays information, advertisements and other messages.

Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings. It is usually controlled by a personal computer by means of a licensed software program, avoiding large capital outlays for control devices. Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with the general purpose of conveying targeted messages to a specific location at a specific time. This is often called digital out-of-home or DOOH for short.

The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that content can be exchanged more easily, animations can be displayed, and signs can adapt to context and audience. , even interactive. It can offer a high return on investment compared to promotional signs made from other substrates.

The Market and Its Applications

While digital signage is a term that has taken root in most of the world, some companies and organizations prefer to use the terms narrowcasting, "screen media", spot-based media, digital merchandising, digital media network, digital out-of-home or listener network. . China currently leads the world in displays of 400 digital signage deployed and the number of NASDAQ IPOs with the country's largest digital signage company, Focus Media Holding, operating more than 120,000 displays. Total revenue from the digital signage tools market in the United States -including hardware, software, installation, and maintenance -is expected to grow by approximately 33% in 2009. Digital signage is used for a variety of purposes and there is no definitive list. However, below are some of the most common applications of digital signage:

  • General Information - news, weather and local (location specific) information, such as fire and travel information.
  • Internal information - company messages, queues, health & safety, news, and more.
  • Advertising - whether related to the location of the signage or simply using the screen reach audience for general advertising
  • naming – in-store digital signage to promote brands and build brand identity
  • Influence customer behavior - direct customers to a different area, increasing the residence time in the store premises
  • Improved customer experience - applications include reduced waiting time experienced in restaurants waiting for a place to be seated and then order food or use a service, bank queues, etc., as well as recipe demonstrations in food stores
  • Enhance the environment - with interactive screens or with dynamic wayfinding.

Technology used

Digital signage of an internet cafe and online game
Digital signage relies on a variety of hardware devices to deliver content. Components of a typical digital signage installation include one or more display screens, one or more media players, and a content management server. Sometimes two or more of these components are present in a single device, but usually there is a display, media player, and content management server connected to the media player via a network. One content management server can support multiple media players and one media player can support multiple screens. A standalone digital signage combines all three functions in a single device where no network connection is required.

Pros using LED Billboard and the type of it use

by superadmin

  • Thursday, 1 Jun 2023

QUIZ: What type of OOH advertising is best for your product?

Choose the answer that best aligns with your goal. Results will be displayed after you answer all the questions and submit the form.

  • 1. What is the primary goal of your advertising campaign?

  • 2. What is your target audience's daily routine like?

  • 3. What is your budget for this campaign?

  • 4. How long do you plan to run your billboard ad?

  • 5. What kind of message do you want to convey?

  • 6. What is your target audience's primary demographic?

  • 7. How important is creativity and uniqueness in your billboard design?

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Lestari Ads Agency - PT Lestari Dev Solusindo

Lestari Ads Agency is a leading out-of-home media company with the largest network in Indonesia. Lestari Ads Agency aims to create an inspiring journey by building the most effective, accessible and innovative data and advertising ecosystem, thus revolutionizing the way companies connect with their audiences. Lestari Ads has brightened up Indonesia's main streets and points of interest with LED Digital, traditional and iconic high-quality transit ads. We focus on providing impactful, innovative, effective and accessible advertising space.

The most trusted OOH advertising agency in Indonesia

Experience the top of visibility with Indonesia's leading out-of-home (OOH) advertising agency. We specialize in turning the urban landscape into a dynamic canvas for your brand, crafting compelling narratives that capture the imagination of millions. Our mastery over strategic placements and innovative formats ensures your message not only reaches, but resonates with a diverse and expansive audience. With a proven track record of delivering high-impact campaigns across Indonesia's bustling cities and beyond, we redefine what's possible in OOH advertising.

Find the best quality billboard advertising space with variety of size and dimension

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