5G technology is one of the most significant innovations in telecommunications today. with higher speeds, low latency, and greater connection capacity, 5G creates new opportunities for advertising, especially interactive outdoor campaigns. Advertisements that were previously static can now become dynamic experiences that capture consumer attention.

Changes in Outdoor Advertising

With the arrival of 5G, outdoor advertising is no longer limited to standard digital billboards. Key changes include:

1. Real-Time Content

5G allows ads to be updated in real-time. digital billboards can display the latest promotions, news, or weather instantly without delay.

2. Integration with Smartphones and AR

High-speed connections enable ads to interact with users through smartphones. Consumers can scan QR codes or use AR apps to view products virtually in real-world locations.

3. More Complex Interactive Ads

Low latency allows users to interact directly with screens, such as playing mini-games or selecting product options, enhancing engagement and brand experience.

Implementation Examples in Indonesia

In major cities like Jakarta and Surabaya, some digital billboards have started adopting interactive technology. for instance, billboards in shopping centers display AR content accessible via smartphones, or interactive screens at bus stops adjust content based on passenger count or time of day.

Challenges and Strategies

Despite its potential, several challenges exist:

1. Network Infrastructure

Not all areas in Indonesia have stable 5G coverage. advertisers need to choose strategic locations that support this technology.

2. Relevant Content

Interactive ads should provide meaningful and enjoyable experiences for consumers, not just gimmicks.

3. Production and Maintenance Costs

Real-time and interactive content requires higher investment for development and maintenance.

The right strategy is to start in primary locations with strong 5G coverage, test interactive campaigns on a small scale, and collect engagement data for further optimization.

Conclusion

The arrival of 5G marks a new era for interactive outdoor advertising in Indonesia. by leveraging this technology, advertisers can enhance consumer experiences, reach precise target audiences, and create more creative and dynamic campaigns. although challenges remain, this trend is expected to grow as 5G networks expand nationwide.